Incentives Specialists



BA - Barnard College of Columbia University (magna cum laude)
JD - Case Western Reserve University School of Law (cum laude)


2017 Above & Beyond Award for Advocacy -City & State Media
2016 Long Island Power Women in Business -The Long Island Press

Ann works as the New York Grant Company’s main strategist and lead consultant to businesses seeking financial incentives.  With a strong background in economic development, Ann can provide quick answers regarding availability and walk any business through the process of attaining financial incentives.



MS - Design Management - Pratt Institute (Summa Cum Laude)
BS - Marketing - Medgar Evers College, CUNY (Summa Cum Laude)

Professional Affiliations

Harvard Program on Negotiations Club Design Management Institute
Professional Pricing Society (PPS)


2017 Diversity in Business Award - Long Island Business News (LIBN)
2016 COO of the Year - Acquisition International

Marsha has a deep understanding of the importance of total customer satisfaction. Marsha is NYGC’s key business development leader and incentives program expert that helps various companies secure financial incentives for years to come. 



BA -  Vassar College

Lara Lee Hullinghorst, Principal of Virtual Operations, is a small business owner/entrepreneur with 25+ years of experience in government relations, operations, and project management.  As a founding member and COO of New York Grant Company and through her experience with agency work at the federal level, Lara Lee also has significant experience in developing and responding to state and national grant programs.  She has also championed several efforts in fundraising and development, primarily in the not-for-profit sphere.


Lara Lee has further experience in state and local government relations, working for firms in California, Colorado and Washington, DC.  Her background is based in the arenas of academic institutions, comparative oncology, not-for-profits, medical/pharmaceutical, technology/communications, and pro-environmental causes. 


1991 Molly Thatcher-Kazan Prize for Excellence in Direction